Do you want to give your presentation, website or video a more professional appearance? Want to spice up your social media posts? Interesting typography is a great place to start. Arial and Times New Roman are overused and boring. You can instantly elevate your materials by using the right fonts.
A word of caution, though: if you mix and match too many fonts, or conflicting fonts, you’ll create what we like to call a ‘pizza effect’. Visual clutter that will detract from the message you’re trying to convey.
A good rule of thumb is to limit yourself to a maximum of 2-3 fonts, and to combine those fonts carefully. Contrast is key. In this post, we propose font pairings that contrast in four different ways: all caps and script, fancy and simple, wide and narrow, thick and thin.
And as an added bonus, we’ve used only fonts that you can download for FREE!
We’ll be updating this page with new font combinations in the future, so please bookmark it for future reference. And keep inspiration close at hand for your next project by pinning individual font combinations you love, below.
Download our FREE brand guidelines template!
Our template will help you make your brand recognizable, stand out from the crowd, and create a relationship with you prospects and customers.
Carole Alalouf is the President and founder of Exaltus, and primary contributor to the Exaltus blog. In her Content Marketing role, she focuses on turning her clients’ complex information into a compelling story. Carole particularly enjoys visual storytelling in the form of presentations, whiteboard videos, websites, and infographics. Sign up to her email list and get powerful marketing tips in your inbox, 2-3 times per month.