There’s a reason your email is always flooded with messages: email marketing works and everyone wants a piece of the action.

The benefits of email marketing are striking. Email marketing offers a $38 return on every $1 invested. And email is nearly 40 times more effective at acquiring customers than Facebook and Twitter combined. In fact, marketing executives attribute 21% of their revenue to email marketing.

Why is email so effective? For one thing, only a small percentage of your site visitors will convert on their first visit. But when you have their email address, you can nurture the relationship even after they leave.

There are many different approaches to email marketing but they all rely on one prerequisite: a list of email addresses from people who have subscribed and who are interested in what you have to say. How do you earn those subscribers? Lead magnets are a big help.

What is a lead magnet? A piece of valuable content that you create with the objective – you guessed it – of attracting more leads. You give the lead magnet away for free, with one catch – in order to receive your piece of content, your site visitor must supply his or her email address.

Many people I speak to love the idea of producing lead magnets. They just can’t think of what to produce that visitors might find valuable. The truth is, it’s easier than you think. Read on to uncover 26 effective lead magnet ideas to help you grow your email list.

Time Savers & Reminders

lead magnet checklist

Source: Exaltus

A Checklist

Some people think a lead magnet has to be a lengthy, elaborate piece of content like a guide or an e-book. In fact, shorter pieces have a comparable or even higher track record of success and are much quicker to create.

Checklists, for example, are very helpful companions for recurring tasks with many detailed steps to follow. I’ve created several downloadable content marketing checklists myself, such as this content post-production checklist for after you have written a blog post, an iOS App marketing checklist,  and an on-page SEO checklist.

Lead magnet cheat sheet

Cheat Sheet

A cheat sheet is a quick-reference guide containing helpful tips and suggestions. A downloadable list of great lead magnet ideas would be a great companion download to this post. So is Brittany Berger’s downloadable list of first tasks to automate if you are a solo entrepreneur.

Source: BPlans

A Template

A template is another lead magnet that is attractive because it saves time for the person downloading it. For example, for someone facing the daunting task of preparing a business plan, a professional template helps to identify the content they need to include in the plan and the order and format in which it should be presented. Think of what kind of templates you could produce that would be helpful to your ideal clients.

lead magnet swipe file

Source: Erin Blaskie

A Swipe File

A swipe file is a collection of writing snippets that professional copywriters use to get their creative juices flowing. Erin Blaskie offers a swipe file of email subject lines. You can find swipe files of headlines that are designed to hook the reader. Or onlide ad copy.

brand guidelines template