You probably already know that you can derive huge benefits from content marketing, by attracting & engaging your ideal audience, and providing the quality information they need on their path to purchasing your product or service.
But with so many content marketing tactics & formats available – from blog posts and explainer videos to infographics, presentations and white papers – how do you know where to invest your resources? In this infographic, read about three content marketing tactics that every marketing plan needs.
Carole Alalouf is the President and founder of Exaltus, and primary contributor to the Exaltus blog. In her Content Marketing role, she focuses on turning her clients’ complex information into a compelling story. Carole particularly enjoys visual storytelling in the form of presentations, whiteboard videos, websites, and infographics. Sign up to her email list and get powerful marketing tips in your inbox, 2-3 times per month.