Content marketing is a long game, and not for the faint of heart.

It takes commitment and hard work to consistently produce quality content. The results justify the effort, but sometimes we need a little reminding of that along the way.

In this post and presentation on content marketing quotes, hear from expert researchers, authors and content marketers why your content marketing efforts are worthwhile and the best practices you should follow to achieve the results you’re aiming for.

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The Importance of Storytelling

At the heart of content marketing, lies the importance of storytelling. Storytelling has been used since the beginning of time to transfer knowledge and connect with others. Need some advice on how to use storytelling to grow your business? Check out our tips & tricks for harnessing the power of storytelling in your marketing.

content-marketing-quotes-After nourishment, shelter and companionship, stories are the thing we need most in the world

“After nourishment, shelter and companionship, stories are the thing we need most in the world.”

Philip Pullman

pinterest-After nourishment, shelter and companionship, stories are the thing we need most in the world
content-marketing-quotes--We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories

“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.”

Jonathan Gottschall

pinterest-We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories
content-marketing-quotes--Great stories happen to those who can tell them

“Great stories happen to those who can tell them.”

Ira Glas

pinterest-Great stories happen to those who can tell them
content-marketing-quotes--Marketing is no longer about the stuff that you make, but about the stories you tell

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

Seth Godin

pinterest-Marketing is no longer about the stuff that you make, but about the stories you tell
content-marketing-quotes--You're never going to kill storytelling, because it's built into the human plan. We come with it

“You’re never going to kill storytelling, because it’s built into the human plan. We come with it.”

Margaret Atwood

pinterest-You're never going to kill storytelling, because it's built into the human plan. We come with it
content-marketing-quotes--The way we experience story will evolve, but as storytelling animals, we will no more give it up than start walking on all fours

“The way we experience story will evolve, but as storytelling animals, we will no more give it up than start walking on all fours.”

Jonathan Gottschall

pinterest-The way we experience story will evolve, but as storytelling animals, we will no more give it up than start walking on all fours

Content Marketing Matters

Marketing has moved away from advertising, in the direction of producing and sharing valuable content in order to attract, acquire and retain customers.  Are there people in your marketing team who need convincing? Send them a few of the quotes below, or check out the stats in our post and video on 14 reasons why content marketing is the only marketing left.

Content marketing quotes-Content marketing is the only marketing left

“Content marketing is the only marketing left.”

Seth Godin

pinterest-Content marketing quotes-Content marketing is the only marketing left
content-marketing-quotes-What helps people, helps business

“What helps people, helps business.”

Leo Burnett

pinterest-What helps people, helps business
content-marketing-quotes-Great content is the best sales tool in the world

“Great content is the best sales tool in the world.”

Marcus Sheridan

pinterest-Great content is the best sales tool in the world