Videos, in particular, are having more than a moment in the sun. According to Wyzowl, 82% of businesses feel that video is an important part of their marketing strategy. That’s because videos are heavily shared, boost sales, and deliver an impressive ROI.
Of all styles of explainer videos, I have a particular soft spot for whiteboard animation. On that count, I’m not alone. My clients’ eyes just light up when I show them examples of whiteboards. There’s just something mesmerizing about watching a story being drawn before your eyes. It creates such a feeling of anticipation, that it can be hard to look away.
But whiteboard animation is so much more than entertaining. It can be downright powerful. In this post, discover five outstanding ways to use whiteboard videos, along with supporting examples of videos produced by Exaltus.
To Share Advice
One way to use whiteboard animation is as a more dynamic alternative to the classic How To blog post. The primary goal of these whiteboard videos is to provide helpful content. But there are side benefits, too. You can show your viewers that you’re an authority on the topic, and judiciously plug your product or service without being slimy about it.
Produced for Reading Rewards, this video presents helpful advice to teachers who want to make independent reading work. The video also builds awareness around Reading Rewards and underlines the program’s role in supporting independent reading.
Exaltus produced this video for Oregon-based Keith Green Construction Inc. The video presents objectively helpful tips on how to select a qualified roofing contractor. Individuals who follow that advice will sidestep a negative experience with disreputable roofing professionals. They’re also more likely to sign on with a top quality roofer… like Keith Green Construction.
Outside the business world, whiteboard videos can be powerful tools to bring about change. Use them to educate your viewers, to change their perspectives on an issue, and to spur them to act.
When the Berggruen Institute hired Exaltus to produce a whiteboard video around the 2016 US Primaries, their goal was to expose the cost of populism and demagoguery on democracy. We used dramatic language, tone and visuals to compel their audience to take action.
This video, which we produced for Rec Media, highlights a growing problem confronting kids and teens: Sleep deprivation caused by inactivity and excessive recreational screen time. If you’re a parent, I dare you to watch the video and not question some of your kids’ lifestyle habits.
To Make Data More Interesting
Infographics have earned a reputation for making complex data easier to digest. And research shows that 78% of B2B buyers are likely to share infographics with their colleagues. Well, if adding static images can make data more digestible and shareable, just imagine what happens when you add movement and sound. Not only do you present the data, but you can also help your viewers interpret it.
I called this video for REC Media a “whiteboard animated infographic“. It presents the best of both worlds – whiteboard animation that presents the data in an engaging way, combined with a static version of the video that can be printed for future reference.
To Share your Origin Story
A great way to win over prospects is to make yourself relatable. Share your background. Explain how your company came to be, what you’re passionate about, and why. Share your origin story on your About pag, during your presentations and speaking engagements. But how you do it matters. You can use words, and even liven them up with pretty photos. Or you can really make the story come to life with a whiteboard video.
Michele Hartmangruber founded Hartuition in order to help individuals and organizations shift their belief systems and achieve the results they want. Watch Michele’s origin story and you’ll understand why she’s passionate about helping people, and the unique way in which she goes about it.
My company specializes in marketing services. But by education, I’m actually a mathematician. And people I’ve known for years know that I devoted much of my corporate career to more analytical roles. When I branched out on my own and launched Exaltus, some had trouble reconciling with what seemed like a change in direction. In this video, I explain how it is precisely my analytical background that drove me to excel at turning complex information into a compelling story.
To Promote your Product or Service
In addition to the other, more top-of-funnel uses for whiteboard videos, they can also be used to directly drive sales. You won’t always have the opportunity to get a face-to-face meeting with your prospects. When you need to present your offerings remotely, a whiteboard video is much more dynamic than sending a static one-pager or bland email.
In this video for Enthalpy (H), we provided a detailed overview of their predictive analytics solution, which cuts through the noise of operational data and transforms it into valuable insights, so that you can make the right strategic decisions, and tactical adjustments.
In this second video for H, we drill down into one of the areas where the software excels: customer onboarding. The video first makes a case for the importance of successful onboarding, before delving into the impressive features and benefits of H’s onboarding module, and inviting the viewer to find out more.
Over to You
As you can see, whiteboard videos can be used to fulfill a multitude of different objectives. We’ve mentioned five of them. Have we missed any? If you’ve seen whiteboard videos used effectively in other ways, we’d love to hear from you in the comments! And if you need help to produce your own whiteboard videos, please contact Exaltus!
Carole Alalouf is the President and founder of Exaltus, and primary contributor to the Exaltus blog. In her Content Marketing role, she focuses on turning her clients’ complex information into a compelling story. Carole particularly enjoys visual storytelling in the form of presentations, whiteboard videos, websites, and infographics. Sign up to her email list and get powerful marketing tips in your inbox, 2-3 times per month.