If you’re a regular reader of the blog, you know I’m a big believer in visual marketing. After all, visuals are more easily digested than the written word and tend to evoke more emotion.

Videos, in particular, are having more than a moment in the sun. According to Wyzowl, 82% of businesses feel that video is an important part of their marketing strategy. That’s because videos are heavily shared, boost sales, and deliver an impressive ROI.

Of all styles of explainer videos, I have a particular soft spot for whiteboard animation. On that count, I’m not alone. My clients’ eyes just light up when I show them examples of whiteboards. There’s just something mesmerizing about watching a story being drawn before your eyes. It creates such a feeling of anticipation, that it can be hard to look away.

But whiteboard animation is so much more than entertaining. It can be downright powerful. In this post, discover five outstanding ways to use whiteboard videos, along with supporting examples of videos produced by Exaltus.

To Share Advice

One way to use whiteboard animation is as a more dynamic alternative to the classic How To blog post. The primary goal of these whiteboard videos is to provide helpful content. But there are side benefits, too. You can show your viewers that you’re an authority on the topic, and judiciously plug your product or service without being slimy about it.

Produced for Reading Rewards, this video presents helpful advice to teachers who want to make independent reading work. The video also builds awareness around Reading Rewards and underlines the program’s role in supporting independent reading.

Exaltus produced this video for Oregon-based Keith Green Construction Inc. The video presents objectively helpful tips on how to select a qualified roofing contractor. Individuals who follow that advice will sidestep a negative experience with disreputable roofing professionals. They’re also more likely to sign on with a top quality roofer… like Keith Green Construction.

To Persuade

Outside the business world, whiteboard videos can be powerful tools to bring about change. Use them to educate your viewers, to change their perspectives on an issue, and to spur them to act.

When the Berggruen Institute hired Exaltus to produce a whiteboard video around the 2016 US Primaries, their goal was to expose the cost of populism and demagoguery on democracy. We used dramatic language, tone and visuals to compel their audience to take action.

This video, which we produced for Rec Media, highlights a growing problem confronting kids and teens: Sleep deprivation caused by inactivity and excessive recreational screen time. If you’re a parent, I dare you to watch the video and not question some of your kids’ lifestyle habits.

To Make Data More Interesting

Infographics have earned a reputation for making complex data easier to digest. And research shows that 78% of B2B buyers are likely to share infographics with their colleagues. Well, if adding static images can make data more digestible and shareable, just imagine what happens when you add movement and sound. Not only do you present the data, but you can also help your viewers interpret it.

In this whiteboard video, we present data to justify the claim that content marketing is the future of marketing. Note how the narration leads the viewer through the case for content marketing, making it more relatable.

I called this video for REC Media a “whiteboard animated infographic“. It presents the best of both worlds – whiteboard animation that presents the data in an engaging way, combined with a static version of the video that can be printed for future reference.

To Share your Origin Story

A great way to win over prospects is to make yourself relatable. Share your background. Explain how y