Uses for Whiteboard Animation

Whiteboard videos, the kind that simulates the act of someone drawing out ideas while they speak, can be used to accomplish many goals. Just to name a few examples, you can use whiteboard animation to:

  • make complex data more meaningful and interesting
  • promote your product or service
  • persuade people to take action
  • share your origin story
  • share helpful tips and advice
  • educate employees and customers

Benefits of Whiteboard Animation

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In today’s fast-paced digital world, cutting through the clutter and making a memorable impact on your audience is crucial for success. Whiteboard animation offers an engaging, attention-grabbing solution that sets you apart from the competition. Check out the benefits of whiteboard videos.

Show up consistently and boost your communication strategy

Make your messages land with clarity and consistency… from a tweet to the boardroom. Your whiteboard video will earn attention no matter where your audience is… or when they see it.

You can think of whiteboard videos as a multiplier for your marketing mix. They make every interaction count:

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On your Website or App

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In Your Presentations

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In Your Training & Onboarding

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At Events

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In Your Email Marketing

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Cut through the clutter

In a crowded content landscape, videos are a powerful tool for storytelling, education, and persuasion. Give your text a pulse. Video cuts through content clutter like a hot knife through butter.

A study by the University of Hertfordshire’s Professor Richard Wiseman shows that whiteboard videos are rated as 33% more entertaining than talking-head videos. In a day of information overload, that’s an important advantage to strive for.

Engage more: embrace the power of brain science

Whiteboard animations tap into kinesthetic learning and leveraging brain science. By mimicking physical activity and employing storytelling techniques that keep viewers captivated (thanks to the Zeigarnik effect), these videos make complex ideas accessible and memorable.

This approach broadens your reach, ensuring your message is not just seen, but felt, shared, and retained, making complex ideas accessible and memorable to a wider audience.

Stand out from the crowd

When you look around at other competitors in your industry, chances are that many of them are doing a lot of the same things in their marketing. Maybe it’s presentations. Maybe it’s brochures and one-pagers. But how many of them are using whiteboard animation? In most industries, the answer is not many of them. That means that you can really stand out from the pack when you use whiteboard animation to tell your story. And that’s a competitive advantage.

Timeless Impact: Beyond Trends

Investing in our whiteboard videos is like planting a sequoia. It grows in value, impact, and presence, standing tall through digital trends and fleeting fads.

This isn’t just a purchase; it’s an investment in your brand’s story and connection with your audience. The minimalist and timeless style of these videos ensures they remain compelling and relevant, outlasting digital trends and offering a return on investment that multiplies over time.

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Increase skills and knowledge

A recent study of our whiteboard videos revealed that more than 85% of respondents said they gained new skills and knowledge as a result of watching the videos.

Boost their confidence to act

According to the same study, the proportion of respondents who felt very confident in their ability to carry out the actions recommended in the videos increased from 36% to 64%. Check out our whiteboard video statistics for details.

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Increase their motivation to act

The same recent study revealed that 90% of respondents said that watching a whiteboard video had increased their motivation to act.

Be remembered

Videos may command the attention of viewers, but how much will those viewers remember, after the fact? Well, the answer greatly depends on the type of video you use. And research from the University of Hertfordshire’s Professor Richard Wiseman shows a key benefit of whiteboard animation: whiteboard videos boast a 15% higher recall rate than talking head videos.

Go viral

The dream of every business owner is for their message to go viral. While we may never be able to guarantee that elusive outcome, the same study by Professor Richard Wiseman shows that whiteboard videos are 66% more likely to be shared than are viewers of talking-head videos.

Exaltus is the Proud Winner of Four Animation Awards

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“After showing everyone the videos, they were amazed!! There were lots of chuckles at the illustrations and sound effects, and even some “wows” at the statistics and facts that we have included. They have heard us talk about these facts and figures endlessly, but I think it really resonated with them when they saw the way that you presented them. It was exciting to see their reaction.”

Justin Turner, Senior Advisor, Science Strategy, Canadian Deprescribing Network (CaDeN) Université de Montréal

“Carole distilled my words into a visual story and… WOW! She made my thoughts come alive in a fun, tangible way that made the ideas more accessible and more joyous.”

Ann Handley

“We consider your videos the crown jewels of our campaign. We are proud to have partnered with you.”

Sidney Coles, Parity in Politics, Informed Opinions

“It is a delight to work with Carole Alalouf and Exaltus. Carole has enabled me to create educational messages that are dense with content but are presented in clear, accessible images. She converts complexity into clarity. She listens and she delivers- quickly and effectively. Her whiteboard animation is brilliant for linking multiple concepts into a simple, coherent whole.

I am so impressed by how quickly Carole ‘gets’ what I am trying to say and how quickly I have product to review. We have worked together for a few years now and she has never let me down. I lucked out when I ‘discovered’ Carole and Exaltus. I could not recommend a professional more highly.”

Dr. Allan Sniderman, Edwards Professor of Cardiology, McGill University , Edwards Professor of Cardiology, McGill University

“I really appreciate your great communication on this project. We should have you give a lesson for our writers on best practices for working with clients.”

Katie Yeakle, Executive Director, American Writers & Artists Inc.

“It’s been a pleasure working with you. You’ve been professional, creative, responsive, flexible and in good spirits throughout the entire process. I’ve learned a ton from this project and have you to thank. I’d be happy to recommend you to others”

Cara Tannenbaum, MD, MSc, Scientific Director, IGH, Canadian Deprescribing Network

When I presented the new whiteboard explainer video at our annual sales meeting everyone went crazy! They loved it! Carole and her team nailed our message. Exaltus has been a dream to work with. They are true professionals who are collaborative partners. I would highly recommend Carole and her Exaltus team!!!”

Michela Syrie-Paul, Vice President Ontario Region, Quantum

“As an award-winning company, we knew Exaltus would deliver a quality product. The most impressive part of our experience with Exaltus was the incredible level of service delivered consistently from the start of the project to the end. They worked with us to accommodate some challenging timelines and worked tirelessly to ensure our comfort throughout the process. The Exaltus team made suggestions that improved the process throughout…and continued to support us as we launched the videos they produced. An incredible experience we are sure to repeat.”

Karen Gillis, Operations Manager, Breton Smartek

“I’m truly amazed at how Exaltus brought my words to life in this animation as I know this will help so many in my community take the next step in telling their story, investing in their personal brand and ultimately standing out from the noise!”

“It was one of the smoothest creative processes we’ve ever participated in, and we were exceedingly pleased with the results. Thank you, Exaltus!”

Erin Virus, Communications Director, Quantum

“Working with Exaltus was a pleasure. In addition to being experienced and knowledgeable, the team is very focused on customer service. We were very impressed by their listening skills and understanding of client needs, their knowledge and experience, their responsiveness, and their all-around professionalism.”

Debbie Magwood, Founder & Executive Director, WICWC

“I wanted to thank you for the great job you did on the videos. Everybody loves them. They’ve proven to be the best way to get potential customers to immediately grasp what we do and to see the benefits. Plus, we’re getting so much buzz on our social networks!”

Garnet B. Smith, Founder & President, Enthalpy (H)