According to TNW, close to 2.8 billion people – or 37% of the global population – are on Social Media. That represents an 8% year-on-year growth. If there was ever any doubt, that alone should convince you that your business needs to have a presence on social media.
But with so many social networks claiming their piece of that audience, how can you possibly post and engage everywhere regularly? And if you’re a small or medium-sized business, with a small marketing team, the challenge can seem daunting. That is unless you’re using social media automation tools to help you save time and work faster.
In this post, read about the seven tools that I’ve used and loved to stay present on Twitter.
SmarterQueue is one of my favourite discoveries. The tool lets you load up a queue of your evergreen blog content and rotate it through your social networks, freeing you up to actually engage, live. I could go on a lot longer about this tool, and I actually have in my post about 27 Critical Steps to Follow After You’ve Written a Post. But don’t take my word for it. Read this Socially Sorted review about how SmarterQueue stacks up against the more expensive Meet Edgar.
Dlvr.it is a tool that automatically shares content from your favourite blog, as soon as it is released. It helps me keep my feed full of quality content. I don’t use it too broadly because I don’t want to junk up my feed. I use Dlvr.it with a couple of carefully selected blogs that regularly publish top-quality content which I always love. And I use it as a supplement to (not a substitute for) my own tweeting and sharing.
In just a few minutes a day, Crowdfire helps you automatically find articles your audience will enjoy so that you can schedule them in advance, then publish them at the best times. Crowdfile also helps you follow the right users, unfollow inactive users or those who don’t follow you back and engage with your fans and followers. Crowdfire is like having a social media assistant.
If you’re a Buffer user, then you’re aware of the manual process it takes to schedule social media updates. Bulkly allows you to automatically add social media updates into your Buffer queues which eliminates the manual process of scheduling updates.
Over To You
In this post, I’ve covered seven of my favourite social media automation tools. There are so many more. And what’s more, new tools surface all the time. Take the time to investigate and find the tools that work best for you.
Have I missed any tools that you love? I’m always happy to nourish my tools habit, so please share your tips in the comments!
Carole Alalouf is the President and founder of Exaltus, and primary contributor to the Exaltus blog. In her Content Marketing role, she focuses on turning her clients’ complex information into a compelling story. Carole particularly enjoys visual storytelling in the form of presentations, whiteboard videos, websites, and infographics. Sign up to her email list and get powerful marketing tips in your inbox, 2-3 times per month.