It’s as already time to publish the next post. Didn’t you only just finish the last one?
Have you been there? I know I have. Consistently creating new pieces of content can feel like you’re on a hamster wheel.
You know how important content is, and that consistency is key, but it’s hard to make time for all off it when you already have a day job.
I get it. After all, my day job is also creating content. And I would be buried by the demands of content production if I didn’t have a system to create content efficiently.
In this post, I’ll explain the advantages of batch creating your content and share some tips for getting it done.
What it means to batch your content creation
There are several steps to producing a post — from coming up with the idea, to researching, writing, editing and publishing the post.
If you only had one post to publish in your lifetime, you’d have no decision you make. You would just follow the steps, one at a time, until you were done.
But if you have a regular publishing schedule to keep up with, then you might consider doing things a little differently.
Instead of completing the entire cycle for each post, from start to finish, batch producing it simply means that you will complete step one for several posts, then step two for the same posts, then step three, and so on.
Think of it as a content assembly line. And it has all the advantages of an assembly line, and then some.
Advantages of content batching
Here are just a few of the advantages of batch producing your content.
Getting in the zone
Creating visuals is something I can do in the evening while I watch TV. But I do my best writing first thing in the morning, when it’s quiet and there are no distractions. Batching your content lets you easily create exactly the right circumstances for each stage of the process, instead of trying to power through all the steps in one sitting.
Delegating parts of the process
Producing quality content requires a varied set of skills, from writing and editing to graphic design and SEO. If you need to outsource parts of the process to people with specialized experience, it will be far easier for you to manage the process when you batch produce your content, because you can give your team members or freelancers multiple pieces to work on in one go.
Producing more content, faster
For the reasons I just outlined, batch producing your content helps you create that content more efficiently, so that you aren’t always scrambling to keep up with your production schedule. Once you get your batch production process working like a finely-oiled machine, you may even decide to publish content more often.
Building up a content backlog
When you batch produce your content, it becomes easier for you to create content pieces in advance of when they’re due to be published. That means that you can feel more free to take time off when you need it, knowing that your content will keep working for you while you’re gone.
Being more consistent
Batch producing content makes it easier to be consistent with your content. Not just with your publishing schedule, but with the tone of voice you adopt with your content, as well as its look and feel. That consistency will make you more familiar to your readers and can help build up your readership.
Creating content series
When you create your content in batches, it make it easier for you to think up multiple interrelated posts around the same topic. Doing that gives your readers a reason to return to your site more often. It also promotes natural internal linking opportunities between your posts, which can help you rank on Google and boost your organic traffic.
How to batch your content, step by step
Batch creating your content begins with breaking the process into distinct steps. Here is how I break it up.
1. Content planning
Your first step to batching your content is to hold a content strategy session to brainstorm a ton of content ideas. Consider all the important factors, including your business goals, who your ideal customers are, what they’re searching for, the questions they ask on their path to purchase, the materials you use for client onboarding, and more. For help coming up with content ideas, check out this post.
2. Research your content
After you’ve planned your blog content topics, comes the research phase. Here is where you uncover interesting facts, insightful quotes and relevant statistics to support the points you’ll be making in your content. I like to create an Evernote notebook for each article I’ll be writing. As I encounter supporting material for each article, I slot it into the appropriate notebook.
3. Outline your content pieces
Next in your content creation process, you will draft an outline for each content piece. Starting with an outline will keep you from digressing in your writing and make sure you cover all the important aspects of your topic. For each piece of content, simply write out the top-level headings and slide in any initial thoughts you have for each section that you might otherwise forget.