Do you sometimes wonder why content marketing is such a big deal?

Everywhere you turn you’re hearing about content marketing, the marketing practice of producing and sharing valuable content in order to attract and acquire new customers.

In the words of marketing expert and author Seth Godin, “content marketing is the only marketing left”.

Some key stats:

Content marketing is only gaining importance because its benefits are undeniable.

Are there people in your marketing team that need convincing? In this post and whiteboard video, I’ll share some stats to help you make a case for building content marketing in your organization.

1. Content marketing creates brand awareness

Content marketing can help put your name on the map. In fact, 81% of B2B marketers have successfully created brand awareness with content marketing. (Source: Content Marketing Institute)

why content marketing-If you're not putting out relevant content in relevant places, you don't exist

2. Content marketing builds trust & credibility

Studies have shown that 96% of the most successful B2B content marketers say audiences view their company as a credible and trusted resource. (Source: Content Marketing Institute) Producing provocative blog posts can cement your position as a thought leader in your industry.

3. People appreciate quality content

Another reason why content marketing has really taken off is that consumers enjoy it when brands make good use of digital content. 78% of millennials, for example, like it when a brand creates content to share their brand story. (Source: AdWeek)

why content marketing-Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one
pinterest-Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one
facebook-Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one

4. Content marketing is cost-effective

According to the Content Marketing Institute, content marketing costs 62% less than outbound marketing, making it an excellent option for smaller businesses.

5. Content marketing drives lasting traffic

Traffic from advertising is like water from a tap: Stop the ads and the traffic abruptly ends. But the traffic that content marketing generates is different: The content you publish online creates permanent real estate that can drive traffic indefinitely.

6. Content marketing supports your Search Engine Optimization (SEO) efforts

Content creation leads to 434% more indexed pages than websites without updated content. As a result, creating content can improve your position in search engine results and increase your organic traffic.

why content marketing-Content is the reason search began in the first place