Do you sometimes wonder why content marketing is such a big deal?
Everywhere you turn you’re hearing about content marketing, the marketing practice of producing and sharing valuable content in order to attract and acquire new customers.
In the words of marketing expert and author Seth Godin, “content marketing is the only marketing left”.
Some key stats:
According to the Content Marketing Institute, 91% percent of B2B marketers are content marketing.
More than half of B2B marketers are increasing their spending on content creation.
Content marketing is only gaining importance because its benefits are undeniable.
Are there people in your marketing team that need convincing? In this post and whiteboard video, I’ll share some stats to help you make a case for building content marketing in your organization.
1. Content marketing creates brand awareness
Content marketing can help put your name on the map. In fact, 81% of B2B marketers have successfully created brand awareness with content marketing. (Source: Content Marketing Institute)
2. Content marketing builds trust & credibility
Studies have shown that 96% of the most successful B2B content marketers say audiences view their company as a credible and trusted resource. (Source: Content Marketing Institute) Producing provocative blog posts can cement your position as a thought leader in your industry.
3. People appreciate quality content
Another reason why content marketing has really taken off is that consumers enjoy it when brands make good use of digital content. 78% of millennials, for example, like it when a brand creates content to share their brand story. (Source: AdWeek)
5. Content marketing drives lasting traffic
Traffic from advertising is like water from a tap: Stop the ads and the traffic abruptly ends. But the traffic that content marketing generates is different: The content you publish online creates permanent real estate that can drive traffic indefinitely.
6. Content marketing supports your Search Engine Optimization (SEO) efforts
Content creation leads to 434% more indexed pages than websites without updated content. As a result, creating content can improve your position in search engine results and increase your organic traffic.
7. Content marketing generates engagement
People who love your content will feel connected to you and visit your site again and again.
9. Content marketing helps increase your referral traffic
Great content earns links from other sites. Backlinks from authoritative sites can help you rank better on Google, as well as generate referral web traffic.
10. Content marketing can help you grow your email list
One of the best ways to grow your email list is to create irresistible lead magnets that your readers will give you their email address to download.
12. Content marketing lets you seize opportunities you might otherwise miss
Before engaging with a salesperson, 40% of survey respondents said that they consumed between three and five pieces of content. If none of that content is yours, you could lose the sale.
Over To You
It’s easy to see why content marketing’s been embraced by successful companies all over the world. Are you putting it to work for you? Have you got some experiences to share? I’d love to hear from you in the comments!
And if you’re looking for help with your content marketing, check out our content marketing best practices for small business, find out about our Blog in a Box plan, or contact Exaltus today!
Carole Alalouf is the President and founder of Exaltus, and primary contributor to the Exaltus blog. In her Content Marketing role, she focuses on turning her clients’ complex information into a compelling story. Carole particularly enjoys visual storytelling in the form of presentations, whiteboard videos, websites, and infographics. Sign up to her email list and get powerful marketing tips in your inbox, 2-3 times per month.