Content marketing is a long game, and not for the faint of heart.
It takes commitment and hard work to consistently produce quality content. The results justify the effort, but sometimes we need a little reminding of that along the way.
In this post and presentation on content marketing quotes, hear from expert researchers, authors and content marketers why your content marketing efforts are worthwhile and the best practices you should follow to achieve the results you’re aiming for.
The Importance of Storytelling
At the heart of content marketing, lies the importance of storytelling. Storytelling has been used since the beginning of time to transfer knowledge and connect with others. Need some advice on how to use storytelling to grow your business? Check out our tips & tricks for harnessing the power of storytelling in your marketing.
“After nourishment, shelter and companionship, stories are the thing we need most in the world.”
“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.”
“Great stories happen to those who can tell them.”
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
“You’re never going to kill storytelling, because it’s built into the human plan. We come with it.”
“The way we experience story will evolve, but as storytelling animals, we will no more give it up than start walking on all fours.”
Content Marketing Matters
Marketing has moved away from advertising, in the direction of producing and sharing valuable content in order to attract, acquire and retain customers. Are there people in your marketing team who need convincing? Send them a few of the quotes below, or check out the stats in our post and video on 14 reasons why content marketing is the only marketing left.
“Content marketing is the only marketing left.”
“What helps people, helps business.”
“Great content is the best sales tool in the world.”
“The paradox is the more info you give away, the more people will buy what you have to give.”
“These days, people want to learn before they buy, be educated instead of pitched.”
“If you’re not putting out relevant content in relevant places, you don’t exist.”
Content Marketing Vs. Advertising
Content marketing is a radical departure from traditional marketing. Your goal isn’t to promote your brand, but to provide value… and to earn your customer’s trust in the process. Check out how industry leaders contrast content marketing and advertising.
“Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.”
“The best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy.”
“Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.”