The cobbler’s children have no shoes, the carpenter’s house always needs work … and the content marketer’s blog is out of date.
Yes. I’m guilty. It’s so important to be consistent with your content marketing efforts. I know it all too well. I say it to my clients all the time. And I’m religious about sticking to the schedule when it comes to my clients’ blogs. Yet here I find myself, sheepishly returning to my blog after having taken the summer off.
You see, I got a little lost. My clients have had a ton of interesting content marketing projects for me. And as is my way, I’ve thrown myself into them head first, leaving myself very little time to look after my own blog. I’m really going to try to do better on that front.
But while I hang my head in shame for not practicing what I preach when it comes to maintaining my blog… I can’t help but feel proud of my amazing clients and all the great work we’ve done together in just a couple of short months.
In this post, I’ll catch you up on some of the exciting projects that Exaltus has been involved in this spring and summer. Maybe it will inspire you to tackle a few new projects of your own!
New Web Sites
Over the past few months, I’ve developed websites for startups who needed help to create their first online footprint. I’ve loved helping them get the word out about their businesses.
Em and Breez, for example, produces and delivers delicious peanut-free sweets around Montreal. They were just starting out and their needs were simple. I produced a lean one-page site that they’re using to promote their baked goods and take customer orders.
While Em and Breez engaged my inner glutton, I was glad to have a site to work on that focused on health and fitness. My client Michele Hartmangruber launched her business, Hartuition, to help her clients achieve positive physical and mental personal transformations. We created Hartution.com, a multi-page site that outlines the many services she provides and where we’ll be publishing blog posts filled with inspiration and helpful tips.
For several years, I’ve had the pleasure of working with Keith Green Construction Inc, roofing and construction contractors just outside of Portland, Oregon. For KGC, I focus on home-related content on home renovation, remodeling, decoration and organization.
Some of my most recent posts have included decor ideas for spring, rustic home decor ideas, and a piece on the value of different home renovation projects in Portland.
They’ve also recently launched a Facebook page, which I’ll be helping to post fresh content to.
It’s been a busy summer of content creation for Reading Rewards, the reading program I run with my partner Michelle. Reading Rewards is an interactive reading log and reading incentive program.
On the blog, I produce content for teachers, parents, and librarians who share our passion for getting kids reading. Here are some of the posts I produced this summer.
I love designing infographics. There’s nothing I find more satisfying than presenting a wealth of dense information in a way that makes it easy to digest and pretty to look at. In recent months, I’ve produced many different infographics for clients.
For REC Media, which offers advertising and experiential opportunities in community and municipal athletic facilities, I produced an infographic on the top 16 reasons to invest in digital out-of-home advertising.
For Reading Rewards, I presented key trends about children, teens and reading. And for Wafu, which produces delicious Japanese dressings, I created this infographic about the intriguing qualities of Yuzu.
Where explainer videos are concerned, I have a particular fondness for whiteboard animation. I love watching whiteboard videos because they build anticipation and, as a result, are particularly captivating. And I find the process of creating whiteboard animation stimulating because it touches on so many different areas – storytelling, writing, cartooning, computer illustration, animation and video production.
Enthalpy (H), is a SaaS platform that uses predictive analytics to help other SaaS companies increase their sales and optimize their operations. Last year, we produced this video to explain exactly how H helps SaaS companies grow. This summer, we added a second video to the series. This one focuses on how H helps with onboarding.
For Reading Rewards, I produced a whiteboard video for teachers that explains how to get optimal results from their students’ independent reading time.
This summer, I also dabbled in other styles of video that were a better fit for my clients’ objectives. To present the health benefits of Salmon for Wafu, I built and animated a Prezi that travelled over a woman’s body.
And when for Reading Rewards, I produced two other styles of videos: a trailer video to get people excited about our new iOS app, and a demo video created to take teachers through our new dashboard.
This summer, I’ve spent more time delving into email marketing than ever before. Since Reading Rewards’ launch in 2010, the program has added many more features. Reading Rewards now has so much depth that it’s easy to miss some of its valuable features.
That’s why I created an onboarding sequence of email to guide teachers who’ve just signed up through all the different features the program has to offer.
Finally, I’ve also designed a number of presentations this summer. The trouble with those, though, is that they’re usually confidential and so I can’t share them here. I will say that one of the highlights for me, where presentations are concerned, was working with a renowned cardiologist. He’ll be presenting at an American Heart Association conference some dramatic findings that could literally save lives. It’s pretty cool to have a part, however tiny, in that.
There are a lot more projects that have kept me busy but that I can’t quite share – either because the subject matter is confidential or because the work is still in progress. Maybe I’ll send them in another round-up, some time soon. In the meantime, I’ll try my best to return to publishing a new post every couple of weeks or so. Thanks for your patience!
Over to You
Are you experiencing the same struggle when it comes to keeping your blog up to date? Need some help? Contact me and I can help you keep your blog current with quality visual content. When it comes to maintaining my clients’ blogs, I never drop the ball.
Carole Alalouf is the President and founder of Exaltus, and primary contributor to the Exaltus blog. In her Content Marketing role, she focuses on turning her clients’ complex information into a compelling story. Carole particularly enjoys visual storytelling in the form of presentations, whiteboard videos, websites, and infographics. Sign up to her email list and get powerful marketing tips in your inbox, 2-3 times per month.