Our whiteboard videos cost more.
Here’s why they’re worth every penny.
Why do savvy organizations pay a premium for Exaltus whiteboard videos when less expensive options exist? Because our videos deliver ROI.
The secret lies in the unmatched, strategic value we bring by turning your complex messages into stories that captivate, ensuring your message is not just seen but remembered and acted upon.
So let’s tackle the question on your mind: Are they worth the price? In other words, why should you pay several thousand for an Exaltus video when you can find one on Fiverr for a few hundred dollars?
The benefits of whiteboard animation in engaging audiences, enhancing message retention, and cutting through digital clutter are well documented. They deliver a strong ROI by making every interaction count and by acting as a multiplier for your marketing mix.
Here, we’ll examine how Exaltus takes those benefits to the next level.
A few of our happy clients:
“I’m a writer. A word person. So when Carole approached me about creating a short video based on my work I’ll be honest: I didn’t see it. I said okay but internally I threw up a side eye. Like… why?
Then a few days later she showed me what she created. She distilled my words into a visual story and… WOW! She made my thoughts come alive in a fun, tangible way that made the ideas more accessible and more joyous.
Carole: I’m sorry I doubted you. I get it now.
And you there… ? Reading this? Hire her. She’s awesome.”
“We consider your videos the crown jewels of our campaign. We are proud to have partnered with you.”
“It is a delight to work with Carole Alalouf and Exaltus. Carole has enabled me to create educational messages that are dense with content but are presented in clear, accessible images. She converts complexity into clarity. She listens and she delivers- quickly and effectively. Her whiteboard animation is brilliant for linking multiple concepts into a simple, coherent whole.
I am so impressed by how quickly Carole ‘gets’ what I am trying to say and how quickly I have product to review. We have worked together for a few years now and she has never let me down. I lucked out when I ‘discovered’ Carole and Exaltus. I could not recommend a professional more highly.”
What goes into each Exaltus whiteboard video.
At Exaltus, we craft each whiteboard video with meticulous craftsmanship and innovative storytelling, transforming them into strategic and impactful visual assets that drive significant ROI.
Here’s what goes into the creation of one of our videos:
This thorough process, spanning 6-8 weeks and involving 5-6 dedicated professionals, elevates our videos far beyond basic offerings, delivering strategic assets that truly resonate with your audience.
Complex ideas made simple
Our knack for turning the intricate into the accessible is what sets us apart and drives ROI. With a team skilled in strategy, analytics, and visual storytelling, we excel at distilling complex, technical, or scientific concepts into clear, engaging narratives that resonate and drive action.
In this example, we turn complex medical information into the emotional journey of Eudora—a vibrant soul caught in the silent battle against cardiovascular disease:
Customization like no other: your unique story
Here at Exaltus, we don’t do off-the-rack. We’re more haute couture, designing each video to fit your brand’s message like a glove and drive exceptional ROI.
How do we do it? We dive deep into your world, crafting every video from scratch to reflect your unique message and audience, ensuring deep resonance and impact.
Our highly tailored approach—melding rigorous research, custom illustrations and the perfect voiceover—guarantees our videos not only stick in people’s minds but also make a real difference in your marketing outcomes.
Choose a Custom Illustration Style
Together, we choose a style of illustration that is most appropriate for your project, audience, and subject matter and increases your video’s impact.
Here are a few examples.
comic style
For lighter topics and a playful approach
semi-realistic style
Clean & professional illustrations
Dramatic illustration style
For emotional and sensitive topics
Highlight what makes you you
Custom illustration means that you can highlight a personal brand, celebrate a well-known personality in your organization, or showcase a proprietary product, making your video more engaging and memorable.
When we produced a video for best-selling author Ann Handley, we included all the details that are quintessentially Ann—her brand colours, her suits, her tiny house, and her lovable pup, Abby.
Choose the Perfect Voice to Make your Video Sing
The right voice actor breathes life into animated videos, amplifying their emotional resonance and engagement to dramatically boost ROI.
It’s not just a voice; it’s the soul of your story, transforming messages into memorable experiences that inspire action.
For this video created about FireQ, software developed by firefighters for firefighters, we used the kind of baritone, authoritative voice our viewers would follow into a raging fire.
For this video about CareQ software (aimed at the administrators of long-term care facilities), we found a gentle, sensitive, and reassuring voice that did just the trick.
Storytelling that drives action and results
At the heart of our videos lies expert storytelling, turning abstract concepts into vivid narratives that not only ensure comprehension but also drive measurable outcomes.
Our unique blend of detailed research, creative narrative development, and visual storytelling sets us apart, allowing us to convey complex information through compelling stories. These stories turn your messages into memorable experiences, inspire action, and deliver tangible results.
Proven Impact: By the Numbers
Exaltus videos do more than engage and entertain. They transform viewers into knowledgeable, confident participants in your story, and we have the data to prove it.
Here are the highlights of an independent study measuring the impact that Exaltus whiteboard videos had on viewers’ knowledge, confidence levels and motivation to act:
Skills & knowledge
More than 85% of respondents said they gained new skills and knowledge as a result of watching the videos.
Confidence
The proportion of respondents who felt very confident in their ability to carry out the actions recommended in the videos increased from 36% to 64%.
Motivation
More than 90% of respondents said that watching a whiteboard video had increased their motivation to act.
For more eye-opening statistics about the effectiveness of whiteboard animation, check out the benefits of whiteboard videos.
Innovation: keeping you ahead
Resting on our laurels? Not our style. We’re always on the move, exploring new frontiers in animation and storytelling to keep our videos as fresh as tomorrow’s headlines.
We do it by embracing innovative techniques, incorporating varied illustration styles and mixed media, experimenting with different animation styles, and making the most of music and sounds.
Our commitment to innovation not only enhances the storytelling experience but also ensures our whiteboard videos remain a powerful tool for communication and measurable growth in the digital age.
Use a Variety of Animation Effects
Whiteboard fans love watching illustrations being drawn live on the screen. But if that’s the only type of movement you see again and again… it gets old fast.
That’s why we like using a variety of animation techniques in each video, especially in cases when we want to energize the viewer.
In this video for the Parity in Politics campaign, we wanted to mobilize viewers to take action for change. And so we interspersed independent movement of our characters and props, in between the drawing animation.
In our video sharing remedies for a bad day, we wanted the video itself to perk people up. That’s why—in addition to drawing helpful suggestions to the sound of peppy music—we tried to keep our characters moving.
Having Fun with Drawing Hands
Whiteboard videos are unique in that a “real” hand is shown drawing out the illustrations.
Make the most of those hands to show diversity, as well as to add a personal flair to your videos.
In this video, I shared some of my tips for scaling a service business. I wanted to make a dry topic feel more fun and personal, since the tips were the result of my own experience. And so instead of using a hand that comes standard with our animation program, I used my own hand, decorated with some polish and a little bling.
We developed this video card for companies to customize and send out to their clients before the holidays. To create a feeling of collaboration, we showed two different hands on-screen at the same time, and aligned that movement with two different voices scatting a duet.
Sound Investment: Amplify your Message’s Impact with the Right Tune
Integrating the perfect background music into your whiteboard video not only captivates and emotionally engages your audience but also
enhances memory retention and brand identity, boosting your video’s ROI by making your message more memorable and distinct.
With this video, Seth Godin challenged us to push the limits of whiteboard animation and create a video that would inspire. To the extent that we succeeded, our choice of music played an important role.
In this video, we fixated on more than our choice of music. We obsessed over timing the animation precisely to the melody. (Will you check out those ornaments?)
Unforgettable: Crafting Your Customer Experience
Our approach is deeply collaborative, ensuring your vision shines through in every video, without eating up too much of your time.
Beyond the final cut, we offer strategic consultations and promotional support, transforming our partnership into a comprehensive journey towards achieving your goals.
This isn’t just about making videos; it’s about creating lasting impacts, guiding your promotional strategies, and even generating additional visual assets, setting us apart as true partners in your storytelling mission.
“When I presented the new whiteboard explainer video at our annual sales meeting everyone went crazy! They loved it! Carole and her team nailed our message. Exaltus has been a dream to work with. They are true professionals who are collaborative partners. I would highly recommend Carole and her Exaltus team!!!”
“It was one of the smoothest creative processes we’ve ever participated in, and we were exceedingly pleased with the results. Thank you, Exaltus!”
“I really appreciate your great communication on this project. We should have you give a lesson for our writers on best practices for working with clients.”
“It’s been a pleasure working with you. You’ve been professional, creative, responsive, flexible and in good spirits throughout the entire process. I’ve learned a ton from this project and have you to thank. I’d be happy to recommend you to others”
“Working with Exaltus was a pleasure. In addition to being experienced and knowledgeable, the team is very focused on customer service. We were very impressed by their listening skills and understanding of client needs, their knowledge and experience, their responsiveness, and their all-around professionalism.”
As an award-winning company, we knew Exaltus would deliver a quality product. The most impressive part of our experience with Exaltus was the incredible level of service delivered consistently from the start of the project to the end. They worked with us to accommodate some challenging timelines and worked tirelessly to ensure our comfort throughout the process. The Exaltus team made suggestions that improved the process throughout…and continued to support us as we launched the videos they produced. An incredible experience we are sure to repeat.
Exaltus is the Proud Winner of Four Animation Awards
More Information
When it comes to whiteboard animation companies, we like to think we’re a little different. That’s because we’re a little obsessed with the idea of pushing the limits of our medium, giving you our very best work every time, and making sure you enjoy the experience.
Our short-form whiteboard videos’ pricing depends on the length and complexity of your video. Please get in touch and we’ll send you a personalized quote for your specific whiteboard animation project.
