But it’s a worthwhile challenge. Over the years, I’ve figured out how to make financial presentations more engaging, and the key for me has been to follow the same 9 guidelines every time. I’ll share those presentation design guidelines with you today.
Turning Complex Data into a Compelling Story
The guidelines I’ll cover serve an important role: they help me take all that dry, dull financial data, and turn into a great story. Because people respond to stories. Certainly better than they do to data.
Data will appeal to analysts, but what I’ve found is that to maintain your audience’s interest you have to give a human context to the numbers. And even data analysts are not just analysts: they are people. And they’re interested in stories about events and people.
Content is King
FREE Presentation Design Cheat Sheet
Download our FREE cheat sheet to keep your message sharp and concise, make your data interesting, make the most of typography, adopt a clear structure, and much more.
Packaging the Content
Over to You!
Carole Alalouf is the President and founder of Exaltus, and primary contributor to the Exaltus blog. In her Content Marketing role, she focuses on turning her clients’ complex information into a compelling story. Carole particularly enjoys visual storytelling in the form of presentations, whiteboard videos, websites, and infographics. Sign up to her email list and get powerful marketing tips in your inbox, 2-3 times per month.