Today’s an exciting day for Exaltus. I’ve come up with a new type of content marketing tactic, and I get to share it with you.
I’m calling it a ‘Whiteboard Animated Infographic’, a hybrid of whiteboard animation and the infographic. Essentially, it’s a video that hand draws an infographic before your eyes, and it’s accompanied by a static version that you can download for reference.
Read on to find out how this idea came about, or scroll down to the bottom of this piece to check out this new content marketing creature.
My client, REC Media, and I wanted to produce a piece that shed some light on the key trends that impact the average Canadian family.
I’d uncovered tons of statistics illustrating the diversity of Canadian families, and I wanted to showcase them in a way that was fun and different. It was with this goal in my mind that I weighed my options for which content marketing format to use.
Choosing the Right Content Marketing Format
When you produce a piece of content, you can choose from a multitude of different formats. Blog posts, slide shows, infographics, and videos are just a few of your available options. If you want to elevate your marketing efforts, try to maximize your reach by leveraging many different tactics and platforms. Studies show that most B2B marketers do in fact use at least 13 content marketing tactics.
Sometimes, context will dictate which is the best format to use. For example, some formats are better suited for specific stages of the buying cycle. And sometimes your target audience has a preference for one format over another. In the case of my piece on the modern Canadian family, arguments could be made for two different formats – the whiteboard video and the infographic.
The infographic was an obvious contender. In addition to the infographic’s numerous advantages, it’s also the go-to format for sharing statistics. But few tactics are as attention-grabbing as whiteboard animation, which builds anticipation and entertains as it informs. And I could immediately imagine several of my data points executed in a whiteboard style.
On the other hand, you can’t print up a video for reference, as you could an infographic. So I was undecided about which format to choose.
Why Choose at All?
In content marketing, there is a lot to be said for repurposing content. You get more bang for your buck, and it lets you reach distinct audiences on multiple platforms.
It’s in the spirit of repurposing that I decided not to choose between the two formats at all. Instead, I’d produce a whiteboard video that draws out an infographic, in real time. And for those who wanted to refer back to the numbers at a later date, I’d also make the infographic downloadable. And voilà! The best of both worlds.
The End Result
Below, take a look at the whiteboard animated infographic, as well as the printable version of the infographic. What do you think of this idea? I’d love to hear from you in the comments! Are you interested in trying out this format? Get in touch!
The Whiteboard Animated Infographic
The Whiteboard Video
Carole Alalouf is the President and founder of Exaltus, and primary contributor to the Exaltus blog. In her Content Marketing role, she focuses on turning her clients’ complex information into a compelling story. Carole particularly enjoys visual storytelling in the form of presentations, whiteboard videos, websites, and infographics. Sign up to her email list and get powerful marketing tips in your inbox, 2-3 times per month.