Email Marketing

Keep the conversation going and build strong customer relationships.

Why is an effective email marketing strategy so important?

An email marketing strategy should be part of your overall marketing strategy to help build and support strong customer relationships. It’s a cost-efficient channel that allows you to keep the conversation going with your customers.

When a well-crafted email arrives in your inbox, it grabs your attention and you instinctively know whether you want to act on it or not.

These types of emails might look simple and as if they are created quickly. That’s because they are balanced, clear, relevant and persuasive, this actually takes effective planning and due diligence.

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53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact.

Source: Demand Metric

83% of B2B marketers use email newsletters for content marketing.

81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email.

Source: e-Marketer

Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle.

The most agreed upon purpose of email marketing for both B2B (77%) and B2C (78%) is retention.

Source: DMA “National Client Email Report” (2013)

When asked to opt-in to receive updates from a company, only 10% elected to do so through Facebook, while 90% chose to receive email newsletters.

Email Marketing Strategy Services

Exaltus can help you with your email marketing strategy in three different ways.

Assessment of your Email Marketing Strategies

  • Are you taking advantage of all communication touchpoints along the path to purchase?

  • Do you have a calendar for all of your projected outgoing mailings?

  • Do you automate your campaigns with triggers that send sequenced messages following actions?

  • Do you segment your list by demographic/behavioral information?

  • Do you personalize and adapt content for different segments? Do you test subject lines?

Development of Life Cycle Email Marketing Programs

  • Acquisition (lead nurturing, profiling)

  • Customer experience (confirmations, announcements, self-serve)

  • Activation (onboarding curriculums, upsells, cross-sells)

  • Retention & loyalty (advanced purchases, invitations, limited offers)

Development of Cross-Channel Communications

We’ll help you develop dynamic cross-channel one-to-one communications, by focusing on:

  • Existing email communications

  • Messaging strategy

  • Content development