An email marketing strategy should be part of your overall marketing strategy to help build and support strong customer relationships. It’s a cost-efficient channel that allows you to keep the conversation going with your customers.
When a well-crafted email arrives in your inbox, it grabs your attention and you instinctively know whether you want to act on it or not.
These types of emails might look simple and as if they are created quickly. That’s because they are balanced, clear, relevant and persuasive, this actually takes effective planning and due diligence.