The daughter of two mathematicians, I have always felt a natural affinity with numbers. So it was no surprise to anyone when I pursued a Mathematics degree of my own. Or when I held positions in strategy and data analytics.
It was my move into marketing that raised a few eyebrows… Never mind the fact that I then went on to build an entire business around the service of storytelling. After all, what could a math geek possibly know about creatively translating complex information into a compelling story?
In actual fact, I am convinced that my trajectory makes me uniquely suited to the task. And it all began with one really bad presentation. Watch this whiteboard video to find out more about how Exaltus went from geek to chic.
Carole Alalouf is the President and founder of Exaltus, and primary contributor to the Exaltus blog. In her Content Marketing role, she focuses on turning her clients’ complex information into a compelling story. Carole particularly enjoys visual storytelling in the form of presentations, whiteboard videos, websites, and infographics. Sign up to her email list and get powerful marketing tips in your inbox, 2-3 times per month.