Marketing Resources
Thanks for visiting the Exaltus marketing resources page. On this page, you’ll find a growing list of tools, websites and books that we use and strongly recommend for marketing and growing your business.
Free Marketing Resources
FREE Buyer Persona Template
Use our FREE template to develop detailed buyer personas so that you can drive better results from your content marketing.
FREE Content Idea Cheat Sheet
This cheat sheet will help you brainstorm seed topics, use pro techniques to expand your ideas, leverage your own experience and that of others, use free tools to save you time and effort, and more.
FREE Website Workbook
This FREE workbook will help you create a website that resonates with your ideal customers, distinguishes you from your competitors, makes it clear what you stand for, and boosts your visitors’ confidence in you.
FREE Presentation Design Cheat Sheet
This FREE cheat sheet will help you keep your message sharp and concise, make your data interesting, make the most of typography, adopt a clear structure, and much more.
FREE Increase Your Referral Traffic Cheat Sheet
In this cheat sheet, discover 20 proven tactics that will increase your referral traffic the right way, without risking your standing on search engines.
FREE Digital Marketing Cheat Sheet
This FREE cheat sheet will provide a roadmap for driving more revenue through your website by optimizing eight key elements of your growth machine.
FREE Content Post-Production Checklist
This FREE 27-point checklist will help you perfect your posts, drive more site traffic, fuel your social media efforts, connect with influencers, and convert your readers into customers.
FREE SEO Guide & Checklist
Download our FREE SEO guide and companion checklist. Learn how to optimize your posts so that searchers can find them on Google.
FREE App Marketing Checklist
Use this FREE checklist to make sure you cover all the bases as you launch and market your iOS app.
FREE Brand Guidelines Checklist
Whether you’re launching a new business, re-branding, or simply discovering that your branding is inconsistent, use this FREE template to help you develop a strong brand identity.
Marketing Books
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
I love this book and recommend it to everyone I know. It’s a helpful guide with pragmatic tips to help you improve your writing. You will literally be a better writer by the time you put the book down. But if you’re thinking that sounds mind-numbingly dull, then you’re wrong. Ann Handley writes so well that you will enjoy every delicious minute of reading this book.
Building a StoryBrand: Clarify Your Message So Customers Will Listen
This is a great read on how to get really clear on the messaging that will help your brand resonate with your ideal customers, and how to translate it into powerful marketing materials.
WP Engine is a robust WordPress hosting solution that is used by big brands to host their websites. I host my own Website with WP Engine and the experience so far has been a dream, compared to past hosting experiences that were fraught with regular heart-stopping outages. My industry colleagues tell me their customer support is stellar. I wouldn’t know because, happily, I have yet to have an issue! Click on the button below to get a discount on your first month of WP Engine.
I discovered Host Gator when I was looking for a less expensive hosting solution for some of my clients. I’d had some bad experiences with other low-cost hosts, and wanted to make sure that I was putting my clients in good hands, so I consulted with other industry partners I trust. They recommended Host Gator and I see why: Several of my clients have now been using Host Gator for some time and have had a great experience. If you decide to sign up for a Host Gator account, click on the link below to get a discount on your plan.
Avada is one of the most popular WordPress themes available, and with good reason. With Avada, you can create beautiful, professional looking sites that don’t even look like they were created with the same theme because Avada makes it so incredibly easy to customize your site’s appearance. I use Avada on this site, as well as close to a dozen client sites. Avada also comes equipped with a slew of site demos that you can download and modify to get started quickly.
Layered Popups is a WordPress plugin that lets you create stunning and unique pop-ups for your site. You don’t have to be a coder or designer to create beautiful pop-ups, either, thanks to their extensive template library. And there are brains behind the beauty: With Layered Popups, there are at least a dozen ways to trigger pop-ups to make sure you aren’t annoying your site visitors. For example, you can display the popups after a certain time delay, as visitors leave your site, or when they click a link or a button. I use Layered Popups on this site, as well as on several other client sites.
