Have you set out to step up your marketing efforts this year? You may find that you need a little extra help. There are at least a couple of ways to get it.
The default option is, of course, to recruit full-time marketers to join your company. But there are valid reasons to consider an alternative: outsourcing your marketing to an experienced multi-disciplinary marketing agency.
In this post, uncover 7 compelling reasons to hire a marketing agency in order to get the most benefit from your content marketing efforts.
From drafting job descriptions to interviewing, screening and training, recruiting marketing personnel takes time. If, instead, you hire an experienced marketing agency, they’ll know exactly which questions to ask to get started quickly.
Wear Many Hats
Effective content marketing requires a wide variety of skills, including presentation design, web development, video marketing, SEO, infographic design, etc. Engaging a multidisciplinary marketing agency gives you access to all these skills without incurring the costs of hiring an entire marketing department.
Outsourcing your marketing is usually significantly more affordable than hiring full-time employees to do the job, especially once you factor in the extras – like benefits, vacation time, office space and equipment, and training.
Stay on Top of the Latest Trends
As marketing evolves, so do the tools and techniques that drive the best results. If you aren’t using the latest content marketing tools and techniques, then you aren’t being as effective and efficient as you could be. And implementing outdated SEO practices can actually be damaging. The right marketing agency will stay on top of the latest trends to deliver optimal results.
Get a Fresh Perspective
Effective marketing relies on being able to put yourself in the shoes of your customer. And that’s one of the biggest marketing challenges that companies face. They’re so close to their offering, that they tend to naturally focus too much on the solution’s features, and too little on the problems they solve. A marketing agency puts an end to tunnel vision by lending a fresh, outside perspective.
Use a Consistent Voice
To build a relationship with your customers, it’s important to use a consistent voice across your various touchpoints. Engaging the same marketing agency to produce your presentations, videos, etc. will help you do that more effectively than relying on a revolving roster of freelancers and in-house employees.
Scale to Your Needs
For most companies, marketing requirements tend to fluctuate. You’ll need new materials for an industry event or a product launch. Or maybe you’ll need to really shine for a significant customer opportunity. Staffing up to accommodate temporary shifts in marketing demand doesn’t make much sense. Instead, consider hiring an agency who can rapidly scale to your changing needs.
Carole Alalouf is the President and founder of Exaltus, and primary contributor to the Exaltus blog. In her Content Marketing role, she focuses on turning her clients’ complex information into a compelling story. Carole particularly enjoys visual storytelling in the form of presentations, whiteboard videos, websites, and infographics. Sign up to her email list and get powerful marketing tips in your inbox, 2-3 times per month.