Tell me if this sounds familiar. Your company produces top-shelf solutions, and yet your sales are being limited by a lack of awareness. Or maybe you struggle to communicate the value of your offering in a way that hits the mark with potential buyers?
Advertising has its place, but it’s expensive. And interruption marketing – which bombards your audiences with unwanted messages while they’re busy doing other things – isn’t always effective.
This year, step up your B2B marketing game with a series of strategic tactics that earn the attention of prospective clients and make the most of every interaction.
1. Upgrade Your Presentations
A great place to start is with a long honest look at your presentations. Face-t0-face client opportunities are too precious to waste. Make sure you’re armed with a well-designed presentation that takes your audience on a personalized journey and leaves a lasting impression.
2. Explore the Power of Prezi
If you haven’t already, it’s time for you to explore the dramatic possibilities of Prezi design. Unlike classic PowerPoint presentations, which cycle through slide after slide of information, Prezi lets you pan and zoom over a stunning image to emphasize your ideas. If you use it skillfully and in the right circumstances, your audience will be captivated.
3. Get More out of Your Presentations
Presentations are much more versatile than they used to be. Join the 65% of B2B marketers who use online presentations in their content marketing. I’ve counted at least 9 ways to re-purpose your presentations, but I’m willing to bet there are many more.
4. Appeal to Analytical Types
In your group of potential customers, you can bet there are some analytical types. You know the kind – they are systematic and deliberate in their decision making. Before they choose your product or service, they need to see the facts, presented in a logical way. So gather data to support your offering and design an infographic that presents it in a way that is attractive and easy to digest.
5. Broaden Your Reach
One of the reasons that infographics are a go-to tactic for content marketers is that they’re highly shareable. In fact, studies have shown that 78% of business-to-business buyers share infographics with colleagues, broadening your circle of influence. Make your infographics easy to share by publishing them on your social channels and having prominent share buttons where you post them on your site.
6. Become a Voice of Authority
Even when you aren’t sharing information about your product or service, infographics can help you promote yourself. Present valuable research data – whether it is original or third-party – that showcases your expertise and makes you a voice of authority in your industry.